Bike Source

---

PARTNERS IN PROFIT

THE BIKE SOURCE SUCCESS STORY AT A GLANCE

---

Stocked: Bike Source carries most Hammer fuels. Their main location also carries Hammer supplements.

Notable: The shop has experienced strong sales of the smaller sizes of HEED and Recoverite, all without losing sales of the larger sizes.

Results: Despite overall nutrition sales being down 4 percent in 2014, Hammer sales were actually up 18 percent for Bike Source.

“We see nutrition as a traffic builder. Several of our stores have a designated nutrition area called out from the moment you enter the store. Give customers a reason to come in. Make it easy for them to shop.”
- Dale Van Allen, Bike Source Vice President